Surrogate advertising

Surrogate advertising: Concept and Legal Framework

Surrogate advertising is a term used to describe the practice of promoting one product while advertising another, related product that is restricted from advertising. For instance, a company that manufactures alcohol may advertise a soft drink that they also own to create brand recognition and promote its business without directly promoting its alcoholic beverages. In this way, companies can skirt restrictions on advertising certain products, such as tobacco or alcohol.