The advent and advancement of technology have made it such that reliance on the internet has become an integral part of our lives. The high usage of search engines has made it much easier and more efficient for consumers to connect with businesses or look for the right products. Businesses have taken their advertising online as well in a bid to attract customers at the right time. Keyword search and advertising have been the major propelling factors in this segment, leading the consumers to their websites on having typed certain keywords in the search bar. However, this risks the usage and infringement of a trademark when competitors in the market use the trademark as a ‘keyword’, thus creating an unfair advantage over the trademark holders. This area of concern has been brought up before the Courts several times and notably, in the Delhi High Court case of DRS Logistics Pvt ltd & Ors. Vs Google India Pvt ltd & Ors., which has been discussed at length in the following article.
